Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb

Dominick, Joseph R

ISBN 10: 0072974958 / ISBN 13: 9780072974959

Verlag: McGraw-Hill Humanities/Social Sc, 2004

Beschreibung

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Bestandsnummer des Verkäufers S_322731422

Bibliografische Details

• Titel: Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb
• Verlag: McGraw-Hill Humanities/Social Sc
• Erscheinungsjahr: 2004
• Sprache: Englisch
• ISBN-10: 0072974958
• ISBN-13: 9780072974959
• Einband: cd_rom
• Zustand: Good

Über diesen Titel

Inhaltsangabe

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.