The Dynamics of Persuasion : Communication and Attitudes in the Twenty-First Century

Perloff, Richard M.

ISBN 10: 0367185792 / ISBN 13: 9780367185794

Verlag: Taylor & Francis Group, 2020

Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 45131822-6

Inhaltsangabe:

Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.

Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field.

The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today.

The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

Über die Autorin bzw. den Autor:

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.

Bibliografische Details

Titel: The Dynamics of Persuasion : Communication ...
Verlag: Taylor & Francis Group
Erscheinungsdatum: 2020
Einband: Softcover
Zustand: Very Good