Titel: E-Business and E-Commerce Management: Strategy, Implementation and Practice
Verlag: Pearson College Div
Erscheinungsjahr: 2008
Sprache: Englisch
ISBN-10: 0273707523
ISBN-13: 9780273707523
Einband: Softcover
Auflage: 3. Auflage
Zustand: Good

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Inhaltsangabe

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

�ber die Autorin bzw. den Autor

Preface and Guided TourAcknowledgementsI INTRODUCTION1. Introduction to e-business and e-commerce2. E-Commerce Fundamentals3. E-business Infrastructure4. E-environmentII STRATEGY AND APPLICATIONS5. E-business Strategy6. Supply Chain Management7. E-procurement8. E-marketing9. Customer Relationship ManagementIII IMPLEMENTATION10. Change Management11. Analysis and Design12. Implementation and MaintenanceGlossaryIndexNB: possible new chapter on Security

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