E-Business and E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey

ISBN 10: 0273752014 / ISBN 13: 9780273752011

Verlag: Financial Times/ Prentice Hall 14/07/2011, 2011

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Inhaltsangabe:

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Über die Autorin bzw. den Autor:

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Bibliografische Details

Titel: E-Business and E-Commerce Management: ...
Verlag: Financial Times/ Prentice Hall 14/07/2011
Erscheinungsdatum: 2011
Einband: Softcover
Zustand: Very Good
Auflage: 5. oder spätere Auflage