E-Business and E-Commerce Management : Strategy, Implementation and Practice

Chaffey, Dave

ISBN 10: 0273719602 / ISBN 13: 9780273719601

Verlag: Pearson Education, Limited, 2009

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP71483234

Inhaltsangabe:

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

The following online resources support the text: 

For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary

For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank

Über die Autorin bzw. den Autor:

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Bibliografische Details

Titel: E-Business and E-Commerce Management : ...
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2009
Einband: Softcover
Zustand: Very Good
Auflage: 4. Auflage