E-Business and E-Commerce Management: Strategy, Implementation and Practice

Chaffey, Dave

ISBN 10: 0273719602 / ISBN 13: 9780273719601

Verlag: Financial Times/ Prentice Hall, 2009

Beschreibung

***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.

Bestandsnummer des Verkäufers 3888741

Bibliografische Details

• Titel: E-Business and E-Commerce Management: Strategy, Implementation and Practice
• Verlag: Financial Times/ Prentice Hall
• Erscheinungsjahr: 2009
• Sprache: Englisch
• ISBN-10: 0273719602
• ISBN-13: 9780273719601
• Einband: Paperback
• Auflage: 4. Auflage
• Zustand: Used; Very Good

Über diesen Titel

Inhaltsangabe

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

The following online resources support the text: 

For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary

For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank

Über die Autorin bzw. den Autor

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.