E-Business and e-Commerce Management : Strategy, Implementation and Practice

Chaffey, Dave

ISBN 10: 0273752014 / ISBN 13: 9780273752011

Verlag: Pearson Education, Limited, 2011

Beschreibung

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP78203501

Bibliografische Details

Titel: E-Business and e-Commerce Management : ...

Verlag: Pearson Education, Limited

Erscheinungsdatum: 2011

Einband: Softcover

Zustand: Good

Auflage: 5th Edition.

Über diesen Titel

Inhaltsangabe:

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Über die Autorin bzw. den Autor:

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.