The E-Commerce Compass : An Entrepreneur's Guide to Successful Electronic Commerce

Eric Pedersen

ISBN 10: 3639079264 / ISBN 13: 9783639079265

Verlag: VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K., 2008

Neuware - Based on research conducted for the author's doctoraldissertation, this bookprovides an experiential perspective of the processused by successful electronic-commerce entrepreneurs. A new working model of theelectronic-commerceprocess has emerged from over fifty observations,interviews, and follow-upinteractions. Observations, interviews, andfollow-up interactions are describedhere; providing a rich description of the essentialelements in e-commerce, as wellas key inter-relationships that bring about itssuccess. Emergent themes in thisbook include (a) defining the e-commerce process, (b)process inter-relationships,(c) fundamental knowledge, skills, and abilities, (d)opportunity assessment, (e)market research, (f) competitive assessment, (g)strategy development, (h) financialdevelopment, (i) risk assessment, (j) technicaldevelopment, (k) web review, (l)technical management, (m) launch and implementation,and (n) ongoing innovation.Inter-relationships between the themes are identifiedand explored in ways notpreviously considered. The result is a virtualcompass for the entrepreneur, showingthe way to build a successful e-commerce company. Bestandsnummer des Verkäufers 9783639079265

Inhaltsangabe:

Based on research conducted for the author's doctoraldissertation, this bookprovides an experiential perspective of the processused by successful electronic-commerce entrepreneurs. A new working model of theelectronic-commerceprocess has emerged from over fifty observations,interviews, and follow-upinteractions. Observations, interviews, andfollow-up interactions are describedhere; providing a rich description of the essentialelements in e-commerce, as wellas key inter-relationships that bring about itssuccess. Emergent themes in thisbook include (a) defining the e-commerce process, (b)process inter-relationships,(c) fundamental knowledge, skills, and abilities, (d)opportunity assessment, (e)market research, (f) competitive assessment, (g)strategy development, (h) financialdevelopment, (i) risk assessment, (j) technicaldevelopment, (k) web review, (l)technical management, (m) launch and implementation,and (n) ongoing innovation.Inter-relationships between the themes are identifiedand explored in ways notpreviously considered. The result is a virtualcompass for the entrepreneur, showingthe way to build a successful e-commerce company.

Bibliografische Details

Titel: The E-Commerce Compass : An Entrepreneur's ...
Verlag: VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K.
Erscheinungsdatum: 2008
Einband: Taschenbuch
Zustand: Neu