ENGINE THAT COULD - SEVENTY-FIVE YEARS OF VALUES-DRIVEN CHANGE AT CUMMINS ENGINE COMPANY

Cruikshank, Jeffrey L. And David B. Sicilia

ISBN 10: 0875846130 / ISBN 13: 9780875846132
Verlag: Harvard Business School Press, Boston, 1997
Zustand: Fine Hardcover
Verkäufer Warren Berry (Ashville, NY, USA)

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Blue cloth, 10x7 inches, 589 pages. Red endpapers. Gilt spine lettering. B/w photos. (From front flap): "The rise of Cummins Engine Company from a tiny Indiana machine shop to one of the world's leading producers of diesel engines is a story rich with lessons for today's managers." A flawless copy in a like dustjacket. Buchnummer des Verkäufers 003503

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Bibliografische Details

Titel: ENGINE THAT COULD - SEVENTY-FIVE YEARS OF ...

Verlag: Harvard Business School Press, Boston

Erscheinungsdatum: 1997

Einband: Hardcover

Zustand:Fine

Zustand des Schutzumschlags: Fine

Auflage: First Edition.

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Inhaltsangabe:

The rise of Cummins Engine Company from a tiny Indiana machine shop to one of the world's leading producers of diesel engines is a story rich with lessons for today's managers. By responding to challenges familiar to all American manufacturers with a tough competitive stance and a uniquely people-centered philosophy, Cummins has carved out a distinctive profile in the international industrial landscape. A compelling and important contribution to the literature of business history, The Engine that Could showcases the strategic choices and the pivotal decisions that have shaped and influenced Cummins Engine. Drawing extensively on interviews as well as archival research, the authors provide an in-depth look at a way of doing business that is unconventional, flexible, and pragmatic. They explain how the firm's business model has evolved over time, and how it has survived the pressures of a dramatically changing competitive arena. Cummins' remarkable seventy-five year history captures much of what is interesting - and important - about the evolution of American business from the 1920s to the 1990s.

About the Author:

Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.

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