Early Warning Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies

Benjamin GILAD

ISBN 10: 0814432069 ISBN 13: 9780814432068

Verlag: Amacom, 2003

Sprache: Englisch

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Bibliografische Details

Titel

Early Warning Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies

Verlag

Amacom

Erscheinungsjahr

2003

Sprache

Englisch

ISBN-10

0814432069

ISBN-13

9780814432068

Einband

PAP

Zustand

New

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.

�ber die Autorin bzw. den Autor

Ben GILAD (Kfar Saba, Israel) is president of the Fuld-Gilad-Herring Academy of Competitive Intelligence. He has trained the majority of CI managers at Fortune 500 companies. He has been interviewed byThe New York Times, BusinessWeek, The Wall Street Journal, and others.

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