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Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property

Harrison, Suzanne S.; Sullivan, Patrick H.

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ISBN 10: 1118004531 / ISBN 13: 9781118004531
Verlag: Wiley, 2011
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Buchnummer des Verkäufers ABE_book_new_1118004531

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A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property

Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world?such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others?Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.

  • Features updated interviews of companies, and a new treatment of the Profit Center Level
  • Updates stories and teachings from some of the most successful companies in the world
  • Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets

Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.

Vom Verlag: "A beacon of light for organizations trying to make intellectual property a dynamic property rather than a fixed legal asset." ? Business Finance Magazine, November 2001

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Bibliografische Details

Titel: Edison in the Boardroom Revisited: How ...

Verlag: Wiley

Erscheinungsdatum: 2011

Einband: Hardcover

Zustand: New

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