Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broom, Glen M., Ph.D.

ISBN 10: 0130082007 / ISBN 13: 9780130082008

Verlag: Prentice Hall, 2005

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Bestandsnummer des Verkäufers ZEV.0130082007.VG

Inhaltsangabe:

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

Bibliografische Details

Titel: Effective Public Relations
Verlag: Prentice Hall
Erscheinungsdatum: 2005
Einband: Softcover
Zustand: very_good