ISBN 10: 0983761914 / ISBN 13: 9780983761914
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Brought to you by registered patent attorney Michael N. Haynes, who has been protecting and enhancing his clients' innovations for over 18 years, "Empowering Intellectual Property - Best Practices for Innovators, Managers, and Investors" can help your company thoughtfully secure, optimize, and exploit the power of all of its valuable intellectual assets and properties.

So if you really want to strongly position your company* to extract the maximum value from its intellectual property portfolio, avoid wasting thousands of dollars and hundreds of hours, and bypass unnecessary risks that can destroy that value, this book describes best practices that can truly help you. Its content is divided into these 7 fundamental steps:

  1. Understand why your company's sustained profitability almost inevitably depends on its successful exploitation of the IP that protects its most valuable innovations, know-how, and brands.
  2. Strategize the best ways to align and manage your company's innovation process, intellectual assets, and IP, so that you can continually identify, enhance, and extract their full value.
  3. Survey potential customer needs, market and technology trends, innovation opportunities, under-protected assets, threatening activities, infringements, and strategic relationships.
  4. Innovate valuable solutions that can meaningfully differentiate your company from its competitors and lead to sustained profitability.
  5. Secure your company's distinctive market position, such as by capturing and strongly protecting its intellectual assets, acquiring valuable intellectual properties, and avoiding infringements.
  6. Enhance your company's intellectual assets, such as by careful analysis, valuation, and filtering, to optimize their value and prepare your company to extract all of that value.
  7. Harness the full value of each of your company's intellectual assets, by applying any of my 70+ tactics.

* Whether the company is your investment, employer, or client, by following these 7 basic steps, you can make a big difference in how well its IP is managed.

Über den Autor: Michael N. Haynes has been working in the field of intellectual property for over 18 years. Mr. Haynes is a registered U.S. patent attorney whose practice encompasses all aspects of intellectual property, including procurement, counseling, licensing, and litigation. In his procurement practice, Mr. Haynes has prepared over 950 U.S. and international patent applications, and prosecuted over 1450, in a diverse range of technologies that include electronics, computer hardware and software, optics, telecommunications, business methods, medical devices, machinery, and chemical compositions. In his counseling practice, Mr. Haynes has rendered numerous strategic, patentability, non-infringement, invalidity, and due diligence opinions. Moreover, Mr. Haynes has drafted, reviewed, and negotiated dozens of licensing, confidentiality, and employment agreements. He has litigated 12 U.S. and several foreign patent infringement cases, and several other intellectual property cases, filed in various U.S. district and appellate courts. Mr. Haynes brings over a decade of engineering and management experiences to his intellectual property law practice. After providing engineering support for 2 years in a large Virginia Power generating facility, he worked for 9 years for The Dow Chemical Company in a variety of roles, including project manager, computer aided engineering specialist, and senior mechanical engineer. He also served Dow as a manufacturing quality supervisor, interacting with major clients including GM, Ford, Honda, Whirlpool, and 3M to solve technically challenging quality problems involving injection molded plastics. Moreover, Mr. Haynes has assisted businesses in assessing and implementing computer technologies for over 30 years. In his legal career, Mr. Haynes has served as a partner for LeClair Ryan in Charlottesville, Virginia, and as a patent associate with Kenyon & Kenyon and with Howrey & Simon, both in Washington, DC. He began drafting patent applications in 1994, and became registered to practice before the USPTO in 1995. Mr. Haynes graduated in 1996 in the top 10 percent of his class at Franklin Pierce Law Center in New Hampshire, which did and continues to offer one of the strongest intellectual property law programs in the country. He also earned a BS in Mechanical Engineering in 1984 from Virginia Tech, an MBA in 1990 from Central Michigan University, and an MS in Electrical and Computer Engineering in 2003 from Johns Hopkins University.

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