Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services). Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Business Science Reference, 2017
- Hardcover
- Neu

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Bestandsnummer des Verkäufers ERICA80316831801274
- Titel
- Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services)
- Autor
- Kaufmann, Hans Ruediger, Manarioti, Agapi
- Verlag
- Business Science Reference
- Erscheinungsjahr
- 2017
- Zustand
- New
- Buchtyp
- book
- Einband
- hardcover
- Sprache
- Englisch
- ISBN-10
- 1683180127
- ISBN-13
- 9781683180128
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
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