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The Encyclopaedia of Telemarketing

Bencin, Richard; Jonovic, Donald

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ISBN 10: 0132770628 / ISBN 13: 9780132770620
Gebraucht Zustand: Used: Good
Verkäufer Golden Bridge Books (Ottawa, ON, Kanada)

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Ships From Canada. Previous owner's name on one of the title page. One pages as highlights and one underline. Some writing on last page 726 Pages. From Library Journal: This weighty volume brings together 30 experts to comment on virtually every aspect of telemarketing, including training; developing selling scripts; generating lists; organizing telemarketing stations; as well as dealing with international problems and using telemarketing systems for fund-raising. The authors of the individual chapters have excellent credentials and for the most part good writing styles. While the work is not organized in classic encyclopedic fashion, an excellent index along with a glossary produces a volume that virtually any organization which conducts telemarketing would wish to have. There have been some strong publishing efforts along this line in the past, such as Robert McHatton's Total Telemarketing (Wiley, 1988), but this far surpasses it in terms of comprehensiveness. Recommended for busines. Buchnummer des Verkäufers 8696097999

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Bibliografische Details

Titel: The Encyclopaedia of Telemarketing

Zustand:Used: Good