Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

Hammond, Scott John, Roberts, Robert North

ISBN 10: 0313319731 / ISBN 13: 9780313319730

Verlag: ABC-CLIO, LLC, 2004

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP102360466

Inhaltsangabe:

I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters―but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to―and memorized by―a huge voting public.

The second half, organized in A-to-Z entries, focuses on important figures, slogans, events, and ideas that gave each campaign its unique flavor. Over 100 illustrations complement the entries, and a detailed timeline provides a handy point of reference for users. The work is thoroughly cross-referenced, and full bibliographic details are provided.

Über die Autorin bzw. den Autor:

ROBERT NORTH ROBERTS is Professor of Political Science at James Madison University.

SCOTT JOHN HAMMOND is Associate Professor of Political Science at James Madison University.

Bibliografische Details

Titel: Encyclopedia of Presidential Campaigns, ...
Verlag: ABC-CLIO, LLC
Erscheinungsdatum: 2004
Einband: Hardcover
Zustand: Very Good