The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

Maynard, Micheline

ISBN 10: 0385507690 / ISBN 13: 9780385507691

Verlag: Doubleday Business, 2003

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00093322642

Inhaltsangabe:

Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.

Über die Autorinnen und Autoren: <p></p><p><b>MICHELINE MAYNARD</b> covers the automobile and airline industries for <i>The New York Times</i> and has written for <i>Fortune</i>, <i>USA TODAY</i>, <i>Newsday</i>, and <i>U.S. News & World Report</i>. She is a lecturer on the global auto industry at the University of Michigan School of Business, and is the author of two books, including <i>Collision Course Inside the Battle for General Motors</i>. She lives in Ann Arbor, Michigan</p>

Micheline Maynard is a lecturer on the global auto industry at the University of Michigan School of Business.

Bibliografische Details

Titel: The End of Detroit: How the Big Three Lost ...
Verlag: Doubleday Business
Erscheinungsdatum: 2003
Einband: Hardcover
Zustand: Very Good