Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

Sathi, Arvind

ISBN 10: 1137386185 / ISBN 13: 9781137386182

Verlag: Springer, 2014

Beschreibung

Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Bestandsnummer des Verkäufers GWSVV.1137386185.G

Bibliografische Details

Titel: Engaging Customers Using Big Data: How ...

Verlag: Springer

Erscheinungsdatum: 2014

Einband: Hardcover

Zustand: good

Über diesen Titel

Inhaltsangabe:

Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. This book shows marketers today how to seek small samples from their customers to observe their behavio

Über die Autorin bzw. den Autor:

Dr. Arvind Sathi is the World Wide Communication Sector Architect for Big Data at IBM®. Dr. Sathi received his Ph.D. in Business Administration from Carnegie Mellon University and worked under Nobel Prize winner Dr. Herbert A. Simon. Dr. Sathi is a seasoned professional with more than 20 years of leadership in Information Management architecture and delivery. His primary focus has been in creating visions and roadmaps for Advanced Analytics at leading IBM clients in Telecommunications, Media & Entertainment, and Energy & Utilities organizations, worldwide. He has conducted a number of workshops on Big Data assessment and roadmap development.

Prior to joining IBM, Dr. Sathi was the pioneer in developing knowledge-based solutions for CRM at Carnegie Group. At BearingPoint, he led the development of Enterprise Integration, MDM, and Operations Support Systems/Business Support Systems (OSS/BSS) solutions for the communications market and also developed horizontal solutions for communications, financial services, and public services. At IBM, Dr. Sathi has led several Information Management programs in MDM, data security, business intelligence, advanced analytics, big data and related areas and has provided strategic architecture oversight to IBM's strategic accounts. He has also delivered a number of workshops and presentations at industry conferences on technical subjects including MDM and data architecture, and he holds two patents in data masking. His first book'Customer Experience Analytics' was released by MC Press in October 2011 and the second book 'Big Data Analytics' was released in October 2012. He has also been a contributing author in a number of Data Governance books written by Sunil Soares.