Enterprise in Action: An Introduction to Entrepreneurship in an Irish Context (Irish Studies in Management)

Colm O*Gorman, James Cunningham BBS MBS

ISBN 10: 1860760791 / ISBN 13: 9781860760792

Verlag: Oak Tree Press, 1997

Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. Bestandsnummer des Verkäufers ERICA82918607607913

Inhaltsangabe:

This is an introduction to entrepreneurship in Ireland. It begins by studying entrepreneurs and the strategies they pursue, and examines the motives for starting a business. It goes on to describe the type of person who is likely to be a success, illustrating this with profiles of a number of Irish entrepreneurs. Areas discussed include: competitive strategy options for the entrepreneur; the steps involved in preparing a business plan and a sample business plan; the many pitfalls that entrepreneurs experience during the process; the importance of finance, marketing and networking; the implications of technology and the changing market environment on small businesses; and the factors that have led to a high level of new business start-ups. It also focuses on the Internet as a competitive tool for new businesses, and provides information on the incentives and support agencies for new businesses.

Bibliografische Details

Titel: Enterprise in Action: An Introduction to ...
Verlag: Oak Tree Press
Erscheinungsdatum: 1997
Einband: paperback
Zustand: Good
Zustand des Schutzumschlags: Schutzumschlag
Art des Buches: book