Entertainment-Education : A Communication Strategy for Social Change

Rogers, Everett, Singhal, Arvind

ISBN 10: 0805833501 / ISBN 13: 9780805833508

Verlag: Taylor & Francis Group, 1999

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 944364-6

Inhaltsangabe:

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Über die Autorin bzw. den Autor: Authored by Singhal, Arvind; Rogers, Everett

Bibliografische Details

Titel: Entertainment-Education : A Communication ...
Verlag: Taylor & Francis Group
Erscheinungsdatum: 1999
Einband: Softcover
Zustand: Good