Entrepreneurship and Innovation During Austerity

I. Chaston

ISBN 10: 1349458945 / ISBN 13: 9781349458943

Verlag: Palgrave Macmillan UK, Palgrave Macmillan UK Jul 2013, 2013

Beschreibung

Neuware -Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 276 pp. Englisch.

Bestandsnummer des Verkäufers 9781349458943

Bibliografische Details

• Titel: Entrepreneurship and Innovation During Austerity
• Verlag: Palgrave Macmillan UK, Palgrave Macmillan UK Jul 2013
• Erscheinungsjahr: 2013
• Sprache: Englisch
• ISBN-10: 1349458945
• ISBN-13: 9781349458943
• Einband: Taschenbuch
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

Über die Autorin bzw. den Autor

Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.