Epic Content Marketing : Break Through the Clutter With a Different Story, Get the Most Out of Your Content, and Build a Community in Web 3

Pulizzi, Joe; Piper, Brian W.

ISBN 10: 1264774451 / ISBN 13: 9781264774456

Verlag: McGraw Hill, 2023

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Inhaltsangabe:

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:

• New content models, structures, and opportunities
• Content entrepreneurship, content mergers and acquisitions
• Subscriptions and audience building
• Team structure, importance of community, DAOs, and creator networks
• Content options, NFTs, and discord servers
• Making data-driven decisions to optimize content performance

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

Über die Autorin bzw. den Autor: Joe Pulizzi is the founder of multiple startups, including the content creator education site The Tilt, and the bestselling author of several books. Always ahead of the content marketing curve, he first used the term in 2001, then launched the Content Marketing Institute and Content Marketing World. In 2014, Pulizzi received the Lifetime Achievement Award by the Content Council. He has two weekly podcasts—the motivational Content Inc. and the content news and analysis show This Old Marketing—and his foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.

Brian Piper is Director of Content Strategy and Assessment for the University of Rochester. An SEO practitioner and web content developer since 1996, he helps large institutions, like Xerox, Harris, Carestream, and Volvo, build their audiences and brand awareness. Piper has presented at national and international events, including Content Marketing World, ContentTECH, PRSA Icon, Content Ed, HighEdWeb and EduWeb.

Bibliografische Details

Titel: Epic Content Marketing : Break Through the ...
Verlag: McGraw Hill
Erscheinungsdatum: 2023
Einband: Hardcover
Zustand: good
Auflage: 2. Auflage