Essentials of Entrepreneurship and Small Business Management

Zimmerer, Thomas W., Scarborough, Norman M.

ISBN 10: 0130172804 / ISBN 13: 9780130172808

Verlag: Prentice Hall PTR, 2001

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 5492332-6

Inhaltsangabe:

For courses in Small Business Management and Entrepreneurship.

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.

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The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

FEATURES

• New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
• New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
• "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
• A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

Bibliografische Details

Titel: Essentials of Entrepreneurship and Small ...
Verlag: Prentice Hall PTR
Erscheinungsdatum: 2001
Einband: Softcover
Zustand: Very Good
Auflage: 3rd Edition.