Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Focusing on how a company can gather marketing intelligence and its importance in strategic marketing decision making, this edition is a more concise, less quantitative and application-oriented text. Buchnummer des Verkäufers
Inhaltsangabe: Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. The book then takes a micro-level approach, detailing each step of the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.
Buchbeschreibung Hardcover. Buchzustand: Acceptable. May have some shelf-wear due to normal use. Buchnummer des Verkäufers 0KVBKF002I5O
Buchbeschreibung Wiley, 2005. Hardcover. Buchzustand: New. 2nd. Buchnummer des Verkäufers DADAX0471718114