Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Focusing on how a company can gather marketing intelligence and its importance in strategic marketing decision making, this edition is a more concise, less quantitative and application-oriented text. Buchnummer des Verkäufers
Inhaltsangabe: Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
Buchbeschreibung Buchzustand: Acceptable. May have some shelf-wear due to normal use. Buchnummer des Verkäufers 0KVBKF002I5O