Essentials of Marketing Research

V. Kumar, David A. Aaker, George S. Day

ISBN 10: 047141235X / ISBN 13: 9780471412359

Verlag: Wiley, 2001

Beschreibung

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: Wiley Pub Date: 11/16/2001 Binding: Hardcover Pages: 553 second edition. Bestandsnummer des Verkäufers 6282708

Bibliografische Details

Titel: Essentials of Marketing Research

Verlag: Wiley

Erscheinungsdatum: 2001

Einband: Hardcover

Zustand: Good

Auflage: 2. Auflage

Über diesen Titel

Inhaltsangabe:

Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.