Essentials of Services Marketing (2nd Edition)

Jochen Wirtz; Patricia Chew; Christopher Lovelock

ISBN 10: 9810686188 / ISBN 13: 9789810686185

Verlag: Pearson Education, 2012

Beschreibung

***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Bestandsnummer des Verkäufers C9789810686185

Bibliografische Details

Titel: Essentials of Services Marketing (2nd ...

Verlag: Pearson Education

Erscheinungsdatum: 2012

Einband: Softcover

Zustand: New

Auflage: 2. Auflage, Internationale Ausgabe

Über diesen Titel

Inhaltsangabe:

Book by Jochen Wirtz Patricia Chew Christopher Lovelock

Reseña del editor:

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids

The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts.

Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts.

Make it easy for students to relate: Cases and Examples written with a Global Outlook

The first edition global outlook is retained by having an even spread of familiar cases and examples from the world¿s major regions: 40% from American, 30% from Asia and 30% from Europe.

Help students see how various concepts fit into the big picture: Revised Framework

An improved framework characterized by stronger chapter integration as well as tighter presentation and structure.

Help instructors to prepare for lessons: Enhanced Instructor Supplements

·  Instructor¿s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions.

·  Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts.

·  Test Bank: Updated Test Bank that is Test Gen compatible.

·  Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer.

·  Case Bank: Cases can be in PDF format available for download as an Instructor Resource.