Essentials of Services Marketing: Concepts, Strategies & Cases

Hoffman, K. Douglas, Bateson, John E. G.

ISBN 10: 0030288924 / ISBN 13: 9780030288920

Verlag: South-Western College Pub, 2001

Beschreibung

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Bestandsnummer des Verkäufers M00030288924-G

Bibliografische Details

Titel: Essentials of Services Marketing: Concepts, ...

Verlag: South-Western College Pub

Erscheinungsdatum: 2001

Einband: Hardcover

Zustand: good

Auflage: 2. Auflage

Über diesen Titel

Inhaltsangabe:

Book by Hoffman K Douglas Bateson John EG

Reseña del editor:

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.