Essentials of Strategic Management

J. David Hunger

ISBN 10: 0201421860 / ISBN 13: 9780201421866

Verlag: Addison-Wesley, 1996

Beschreibung

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Bestandsnummer des Verkäufers SHUB65450

Bibliografische Details

• Titel: Essentials of Strategic Management
• Verlag: Addison-Wesley
• Erscheinungsjahr: 1996
• Sprache: Englisch
• ISBN-10: 0201421860
• ISBN-13: 9780201421866
• Einband: Softcover
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven’t had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.