Essentials of Visual Communication

Bo Bergstrom

ISBN 10: 1856695778 / ISBN 13: 9781856695770

Verlag: Laurence King Publishing, 2008

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00062214672

Inhaltsangabe:

Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience.

This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures.

Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

Über die Autorin bzw. den Autor:

Bo Bergstrom has extensive experience in visual communication. He is responsible for courses at design schools and universities, conducts workshops for photographers and journalists, leads seminars for industry, and is also a consultant. He has written six books and has been awarded many prizes for his work in communication.

Bibliografische Details

Titel: Essentials of Visual Communication
Verlag: Laurence King Publishing
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: Good