Ethical Practice of Social Media in Public Relations. Dieser Artikel ist nicht verfügbar.Ethical Practice of Social Media in Public Relations

Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.

Marcia W. DiStaso is Assistant Professor of Public Relations in the College of Communications at Pennsylvania State University, US

Denise Sevick Bortree is Associate Professor of Communications at Pennsylvania State University, US