Event Policy : From Theory to Strategy

McGillivray, David, Foley, Malcolm, McPherson, Gayle

ISBN 10: 0415548330 / ISBN 13: 9780415548335

Verlag: Taylor & Francis Group, 2011

Beschreibung

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Bestandsnummer des Verkäufers 38995267-20

Bibliografische Details

• Titel: Event Policy : From Theory to Strategy
• Verlag: Taylor & Francis Group
• Erscheinungsjahr: 2011
• Sprache: Englisch
• ISBN-10: 0415548330
• ISBN-13: 9780415548335
• Einband: Softcover
• Zustand: Good
• Gewicht: 0,712 Pfund

Über diesen Titel

Inhaltsangabe

As the event management field expands, there has been an emergence of a distinctive ’events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.

Über die Autorin bzw. den Autor

Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.

David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.

Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.