Events Management : A Developmental and Managerial Approach

Tassiopoulos, Dimitri

ISBN 10: 0702177792 / ISBN 13: 9780702177798

Verlag: Juta & Company, Limited, 2010

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 15137385-6

Inhaltsangabe:

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

Bibliografische Details

Titel: Events Management : A Developmental and ...
Verlag: Juta & Company, Limited
Erscheinungsdatum: 2010
Einband: Softcover
Zustand: Good