Events Management : An Introduction

Bladen, Charles; Kennell, James; Abson, Emma; Wilde, Nick

ISBN 10: 041557742X / ISBN 13: 9780415577427

Verlag: Routledge, 2012

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Inhaltsangabe:

This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide the student with all the practical skills and professional knowledge they need to succeed in the events industry. Each topic is brought to life through vivid case-studies, personal biographies and examples of best practice from the real world of events management. A companion website for the book includes a dazzling array of additional teaching and learning features, from self-test questions, audio interviews with key industry figures and additional case-studies to Powerpoint slides and an instructors' guide. Events Management: An Introduction is the essential course text for any events management program.

Über die Autorin bzw. den Autor:

Charles Bladen is Programme Leader in Events Management at the University of Greenwich.

James Kennell is Director of the Economic Development Resource Centre at the University of Greenwich, where he is also Senior Lecturer in Tourism and Regeneration.

Emma Abson is Senior Lecturer on the Events Management BA programme at the University of Greenwich.

Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.

Bibliografische Details

Titel: Events Management : An Introduction
Verlag: Routledge
Erscheinungsdatum: 2012
Einband: Softcover
Zustand: good