The Executive's Guide to Enterprise Social Media Strategy : How Social Networks Are Radically Transforming Your Business

Barlow, Mike, Thomas, David B.

ISBN 10: 0470886021 / ISBN 13: 9780470886021

Verlag: Wiley & Sons, Incorporated, John, 2011

Beschreibung

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Bestandsnummer des Verkäufers 5715001-6

Bibliografische Details

• Titel: The Executive's Guide to Enterprise Social Media Strategy : How Social Networks Are Radically Transforming Your Business
• Verlag: Wiley & Sons, Incorporated, John
• Erscheinungsjahr: 2011
• Sprache: Englisch
• ISBN-10: 0470886021
• ISBN-13: 9780470886021
• Einband: Hardcover
• Zustand: Good
• Gewicht: 0,902 Pfund

Über diesen Titel

Inhaltsangabe

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Über die Autorin bzw. den Autor

DAVID B. THOMAS is Executive Director at New Marketing Labs, a new media marketing agency. Before joining NML, he was social media manager at SAS, where he led the company's global social media strategy. A marketer and communicator with more than twenty years' experience, Dave blogs at dbthomas.com.

MIKE BARLOW is an award-winning journalist and author. He is Managing Partner at Cumulus Partners (cumuluspartners.com), a marketing communications strategy consulting firm specializing in original content development and content-based marketing.