Titel: The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
Verlag: Wiley
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 0470886021
ISBN-13: 9780470886021
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 0,95�Pfund

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Inhaltsangabe

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

�ber die Autorin bzw. den Autor

DAVID B. THOMAS is Executive Director at New Marketing Labs, a new media marketing agency. Before joining NML, he was social media manager at SAS, where he led the company's global social media strategy. A marketer and communicator with more than twenty years' experience, Dave blogs at dbthomas.com.

MIKE BARLOW is an award-winning journalist and author. He is Managing Partner at Cumulus Partners (cumuluspartners.com), a marketing communications strategy consulting firm specializing in original content development and content-based marketing.

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