Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing

Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. By integrating these technologies, businesses can improve their digital presence, engage customers more effectively, and stay ahead of technological advancements in today’s dynamic digital landscape.

This edited book offers a glimpse into the future of business, providing innovative methods for market research, product development, and customer interaction. Experts in the field discuss how AI, gamification, and metaverse marketing can spark creativity and drive business growth. In addition, contributions from experts in academia and industry offer diverse perspectives that enhance understanding and foster progressive discussions. By staying informed about the latest developments in digital commerce, readers can position themselves as leaders in the field. This book equips readers with the knowledge and tools needed to navigate the ever-changing landscape of digital business successfully.

Whether you’re a seasoned business owner or an industry enthusiast, this book offers valuable insights and practical strategies. For students and research academics, the book offers in-depth analyses of AI, gamification, and metaverse marketing, laying a solid foundation for scholarly exploration. Professionals and executives will find actionable methods and real-world examples to implement creative ideas and maintain competitiveness in a rapidly evolving environment.

Aastha Verma, PhD, is an Assistant Professor at the Faculty of Management Studies (FMS), University of Delhi, India. She earned a PhD in marketing at FMS and brings extensive experience spanning both industry and academia. Dr. Verma has previously worked with the Department of Management, Netaji Subhas University of Technology (NSUT), New Delhi, as well as the Management and Commerce departments at various colleges under the University of Delhi. She has authored numerous research publications in reputed journals.

A.V. Senthil Kumar, DSc,

is a Principal at the Nehru Institute of Information Technology and Management, Coimbatore, India. He has been a Professor and the Director, PG and Research Department of Computer Applications, Hindusthan College of Arts and Science, Coimbatore, Tamilnadu, for more than 15 years and a Senior Grade Lecturer at the CMS College of Science and Commerce for 14 years. To his credit he has 5 years of industrial experience and 29 years of teaching experience. He earned a DSc in computer science. Dr. Kumar has written 88 book chapters, 234 papers in international and national journals, 88 papers in international and national conferences, and edited 17 books and 3 textbooks. He is an Associate Editor of IEEE Access

and an Editor-in-Chief for many journals and a Key Member for India, Machine Intelligence Research Lab (MIR Labs). Dr. Kumar is an Editorial Board Member and Reviewer for various international journals and a committee member for various international conferences. He has guided 16 PhD scholars and is currently guiding 3 PhD scholars.

Amit Dutta

is the Deputy Director at the All India Council for Technical Education, New Delhi, India. He has more than 20 years of teaching, research, and administration experience and has published four books on C++, data mining techniques, and neural networks and over 20 research papers in international and national journals.

Hakikur Rahman, PhD,

is an academic and has served leading education institutes in Bangladesh and abroad for over 30 years and established various ICT4D projects funded by ADB, the EU, UNDP, and the World Bank. He is a Professor and Chair of the Computer Science Engineering Department, International Standard University (ISU), and Director at the Ansted University Sustainability Research Institute, Malaysia. Prior to this he was a Professor and the Dean of the School of Engineering at the Presidency University. Before joining Presidency University, he was a Professor in the Computer Science Engineering Department at the Asian University of Bangladesh. Before that he served the BRAC University as an Associate Professor (Chair, Computer Science Engineering Department) and a Post-Doctoral Researcher (Research Associate) at the University of Minho, Portugal, under the Centro Algoritmi. He has written and edited over 35 books, more than 60 book chapters and contributed over 200 articles on computer education, ICTs, knowledge management, open innovation, data mining and e-government research in newspapers, journals and conference proceedings. He is actively involved in WSIS Forums and IGF Sessions. Graduating from the Bangladesh University of Engineering and Technology in 1981, he earned an ME at the American University of Beirut in 1986 and a PhD in computer engineering at the Ansted University, BVI, UK, in 2001 and a PhD in ICT at the Empresarial University of Costa Rica in 2011. Dr. Rahman is the Editor-in-Chief of various international journals.