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Experiential Marketing: A Practical Guide to Interactive Brand Experiences

Smilansky, Shaz

Verlag: Kogan Page, 2009
ISBN 10: 0749452757 / ISBN 13: 9780749452759
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Titel: Experiential Marketing: A Practical Guide to...

Verlag: Kogan Page

Erscheinungsdatum: 2009

Zustand: New

Beschreibung:

Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: To secure the lifetime value of their customers by gaining true customer loyalty, brands must give something back. Experiential Marketing looks at the new experiential marketing era which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. It demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. Buchnummer des Verkäufers ABE_book_new_0749452757

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