Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: To secure the lifetime value of their customers by gaining true customer loyalty, brands must give something back. Experiential Marketing looks at the new experiential marketing era which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. It demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. Buchnummer des Verkäufers
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. Consumers feel little emotional connection with these brands, and if they are persuaded to buy it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying--fast.
To gain lasting customer loyalty, brands must give something back. In the new century, the relationships between brands and their target audiences are being revolutionized by "experiential" marketing tactics.
Experiential Marketing looks at the experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, communications which are designed to bring brand personalities to life.
This book demonstrates how experiential marketing fits in with the current marketing climate and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners and marketing students.
About the Author: Shaz Smilansky is Director and founder of the UK-based experiential marketing agency Blazinstar Marketing. Blazinstar provides high-end, face-to-face campaigns for clients such as Nestlé, O2, Calvin Klein, MasterCard, and many more.
Buchbeschreibung Hardback. Buchzustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Buchnummer des Verkäufers GOR004170927
Buchbeschreibung Hardback. Buchzustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Buchnummer des Verkäufers GOR003864847
Buchbeschreibung Hardcover. Buchzustand: Good. Buchnummer des Verkäufers K-794-299
Buchbeschreibung Kogan Page, Limited. Hardcover. Buchzustand: Very Good. Ex-Library Book - will contain Library Markings. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Buchnummer des Verkäufers G0749452757I4N10
Buchbeschreibung Kogan Page, 2009. Hardcover. Buchzustand: Used: Very Good. Buchnummer des Verkäufers SONG0749452757
Buchbeschreibung Kogan Page, 2009. Buchzustand: very good. Gently used. Expect delivery in 2-3 weeks. Buchnummer des Verkäufers 9780749452759-3
Buchbeschreibung Kogan Page 03/02/2009, 2009. Buchzustand: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Buchnummer des Verkäufers 1111-9780749452759
Buchbeschreibung Kogan Page, U.S.A., 2009. Hardcover. Buchzustand: As New. Zustand des Schutzumschlags: As New. Buchnummer des Verkäufers 007256
Buchbeschreibung Kogan Page 2009-03-01, 2009. Hardcover. Buchzustand: good. 0749452757. Buchnummer des Verkäufers 727332
Buchbeschreibung Buchzustand: Good. Book Condition: Good. Buchnummer des Verkäufers 97807494527594.0