Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.

Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:

Learn how to approach experiments to improve conversion

Understand the various methods of testing including A/B and multivariate

Discover experiment ideas, and go beyond optimization to innovation

Recognize the UX and design implications of experimenting

Learn to analyze data and deliver results

Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

�ber die Autorin bzw. den Autor:

Colin McFarland is a UX designer and experimenter based in the U.K. His experiments using A/B and multivariate testing have delivered millions of dollars for some of the world’s biggest brands.

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Experiment!: Website Conversion Rate Optimization With A/B and Multivariate Testing

Mcfarland, Colin

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