Experimental teaching materials of Journalism and Communication Series: computer-assisted telephone survey(Chinese Edition)

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: November 2012 Pages: 218 Language: Chinese in Publisher: Jinan University Press. Journalism and Communication experiment textbook series: computer-aided telephone survey adhere to practical philosophy. advocated the practice based. Strive to strengthen on the basis of existing achievements practical operability of Hekou. more specific theory popularized. Experimental teaching materials of Journalism and Communication Series: computer-assisted telephone survey of the written order and the actual CATI sequence of operations are fully synchronized. Experiment of Journalism and Communication textbook series: computer-assisted telephone survey is divided into seven chapters. the first. second chapter made an overview presentation the CATI application areas and basic knowledge; Chapter to Chapter VI. combined with the actual CATI case. in accordance with the actual sequence of operations of the CATI CATI project planning. the project to establish project execution statistics exported method is described in detail; Finally. Chapter VII of the practical application of the method introduced CATI data. The the book actual operation part of the case. the hands are the author first-hand investigation case. The book is located in the reader-oriented. concise and easy to understand. Basically rely on the reading of the book. without too much explanation. the reader will be able to independently complete the whole process from the CATI project planning to the completion of the investigation report or writing papers. In order to improve the reader's interest. enhance readability. the image of the book at all space. use vivid illustrations and tips to strengthen commentary. In addition. the authors also especially in the writing process a readers assess Amendment link. that after the completion of the first draft. a number of completely CATI experience for beginners to operate in accordance with the explanation in the book. and. according to actual CATI research activities. Beginners in reading and operation of any doubt. make the appropriate changes. to until the beginners fully understand the book content. can operate independently until the completion of the CATI the steps. Contents: General Preface Preface reading prompted Chapter Media Studies CALL Section I CATI history. present and future characteristics of Section II CATI Section III media studies CATI. CATI domestic media studies of CATI in the study of foreign media. CATI application cases in the foreign media studies. media studies use the Note Section IV of the CATI CATI application in industry. society and public opinion surveys. consumer behavior and attitudes brand dissemination of results of four basic products of the second chapter of CATI basic knowledge of the first section CATI system constitutes a CATI's works. the CATI basic equipment second representative CATI software system. the foreign representative system Second. the domestic representative the Section III CATI system personnel configuration Section I of Chapter CATI project planning topics of Section II of writing planning book. title research background. research purposes. research content statistical plan six survey and sampling Statement Seven. confidence and eight sampling error. the establishment of the first system to enter Chapter CATI project survey arrangements (time. personnel arrangements) nine budget for the third quarter questionnaire design and exit a system entry and exit of the system section II of the project process. complete project process. manage a quick project processes Section III questionnaire Questionnaire presented with set of questionnaires debugging common mold the Enforcement Section I of Chapter CATI project interviewers management. written survey to guide the two interviewers training three interviewers working arrangements for the second interviewers terminal.…