Exploring Markets
Stefan Kühl
Verkauft von PBShop.store US, Wood Dale, IL, USA
AbeBooks-Verkäufer seit 7. April 2005
Neu - Softcover
Zustand: Neu
Anzahl: Mehr als 20 verfügbar
In den Warenkorb legenVerkauft von PBShop.store US, Wood Dale, IL, USA
AbeBooks-Verkäufer seit 7. April 2005
Zustand: Neu
Anzahl: Mehr als 20 verfügbar
In den Warenkorb legenNew Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Bestandsnummer des Verkäufers L0-9780999147948
Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.
Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.
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