Export Practice and Management

Alan E Branch

ISBN 10: 0412415305 / ISBN 13: 9780412415302

Verlag: Springer US, 1993

Beschreibung

Druck auf Anfrage Neuware - Printed after ordering - This edition of the text formerly titled Elements of Export Practice covers recent developments in the field, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, Electronic Data Interchange and international distribution strategy.

Bestandsnummer des Verkäufers 9780412415302

Bibliografische Details

• Titel: Export Practice and Management
• Verlag: Springer US
• Veröffentlichungsdatum: 1993
• Sprache: Englisch
• ISBN-10: 0412415305
• ISBN-13: 9780412415302
• Bindung: Taschenbuch
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.