FINDING IDEAL CLIENTS. How to Become Visible and the Obvious Choice: Marketing strategy & competitive advantage turn your rivals' best prospects into your new customers

Do you wish to reroute perfect prospects, currently leaning toward competitors, to you?

You can be sure that your rivals are seeking to dislodge your current best clients/customers and redirect your future ideal clients to themselves. If they are just a bit better at marketing than you are, they will be successful. 

Are you a business owner, professional or service provider wrestling with these marketing issues?
•    You attract too many less than ideal clients
•    Price is too often an issue. 
•    Your marketing efforts are not getting the traction you need.
If so, this book will help.

Do you wonder why some substantially out-earn their peers without offering substantially better service, quality, or advice?

The answer is they do a better job of enabling perfect prospects (soon to be someone’s ideal client) to be aware of them and communicating a competitive difference that drives discovery, inquires and sales. Awareness is not enough. Information alone is not enough.

When your marketing efforts are not grabbing winnable clients, you lose far more than marketing money spent. When those clients that could have been yours went to a competitor, you lost out on revenue now, repeat business from them, the cross-selling opportunities, the referrals and word-of-mouth benefits. Plus, you lose the community presence and branding value, which builds with marketing that appeals to the best clients and customers.  

This book provides just 7 steps for a strategic direction to you finding more ideal clients. You will choose marketing probabilities rather than possibilities. You will make better more strategic choices and place better marketing bets. Kiss the marketing wheel of fortune goodbye.

There has never been more opportunity to lose money quickly in marketing. Maybe you already know that. 
Small improvements in multiple areas of marketing are within the reach of every business owner, professional and service provider. 

This book will enable you to make better marketing bets within the framework of the right marketing strategy. That creates a lollapalooza effect for you where multiple techniques layer and combine to strengthen each other.

Table of contents 

1. Win More Ideal Clients: 
 Out-Market Your Competitors   
2. Two Things Critical for Success   
3. Core Principles of 
Ideal Client Marketing Success   
4. Your Marketing is Powerful when
Aligned with _______   
5. How to Leverage Money and Time 
for Maximum Response
6. Budgeting for Success:
Feed Results, Starve Failure   
7. Targeting Ideal Buyers...and the 
Above Average, Average, Passable 
and Abysmal   
8. Messaging: How to Attract Ideal Buyers
and Influence their Buy Decision   
9. Choosing Media
that Will Help, Not Hurt  
10. Right Mix of Targets, Media, 
Message & Frequency   
11. Placing Your Bets: 
Wagering and Betting Again   
12. Reasonable Results: Response Rates, 
Revenue, Repeat Business, ROI   
13. The 7 Steps to Ideal Client Marketing Success   
14.  Forms You Can Use   

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