This book speaks to entrepreneurs who are interested in growing a business through purchasing and operating a well-known and respected franchise model, explaining the tools and strategies they need to not only become successful franchise owners (franchisees) but to achieve career-making franchise moves toward diversification of assets for the long term.

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Mark Siebert is the founder of iFranchise Group, a franchise consulting organization, and is an expert in evaluating a company's franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL. President and CEO of International Franchise Association

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