Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction: The Finger of Providence, 18151. Religion and Reading in Early America. 2. Millennial Print. 3. The New Mass Media: Economic Foundations. 4. The New Mass Media: National Institutions. 5. The New Mass Media: Systematic Distribution. 6. How Readers Should Read. 7. How Readers Did Read. Epilogue: Fragmentation and DenominationAppendixNotesIndex. Buchnummer des Verkäufers
Inhaltsangabe: In the twenty-first century, mass media corporations are often seen as profit-hungry money machines. It was a different world in the early days of mass communication in America. Faith in Reading tells the remarkable story of the noncommercial religious origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to reach everyone in America through the medium of print. Though they were modern businessmen, their publishing enterprises were not commercial businesses but nonprofit societies committed to the publication of traditional religious texts. Drawing on organizational reports and archival sources, David Paul Nord shows how the managers of Bible and religious tract societies made themselves into large-scale manufacturers and distributors of print. These organizations believed it was possible to place the same printed message into the hands of every man, woman, and child in America. Employing modern printing technologies and business methods, they were remarkably successful, churning out millions of Bibles, tracts, religious books, and periodicals. They mounted massive campaigns to make books cheap and plentiful by turning them into modern, mass-produced consumer goods. Nord demonstrates how religious publishers learned to work against the flow of ordinary commerce. They believed that reading was too important to be left to the "market revolution," so they turned the market on its head, seeking to deliver their product to everyone, regardless of ability or even desire to buy. Wedding modern technology and national organization to a traditional faith in reading, these publishing societies imagined and then invented mass media in America.
Über den Autor:
David Paul Nord is Professor of Journalism and Adjunct Professor of History at Indiana University. He is also Associate Editor of the Journal of American History. Nord's research interests revolve around the history of journalism, religious publishing, and readership. He is author of Communities of Journalism: A History of American Newspapers and Their Readers (2001).
Buchbeschreibung Oxford University Press, 2004. Hardcover. Buchzustand: Used: Good. Good+ hardcover with DJ. Text contains minor pencil writing/marking (only up to page 18). Covers like new. Binding is tight, hinges strong. Dust jacket shows very minor shelving wear.; 100% Satisfaction Guaranteed! Ships same or next business day!. Buchnummer des Verkäufers 51512160070
Buchbeschreibung Oxford University Press, USA, 2004. Hardcover. Buchzustand: Used: Good. Buchnummer des Verkäufers SONG0195173112
Buchbeschreibung Buchzustand: Good. Book Condition: Good. Buchnummer des Verkäufers 97801951731164.0
Buchbeschreibung Oxford University Press. Hardcover. Buchzustand: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Buchnummer des Verkäufers 2666333547
Buchbeschreibung Buchzustand: Very Good. Book Condition: Very Good. Buchnummer des Verkäufers 97801951731163.0
Buchbeschreibung Oxford University Press, USA 2004-08-19, 2004. Hardcover. Buchzustand: good. 0195173112. Buchnummer des Verkäufers 619237
Buchbeschreibung Oxford University Press, 2004. Hardcover. Buchzustand: Used: Good. Buchnummer des Verkäufers 14080499
Buchbeschreibung Oxford University Press, USA 2004-07-23, 2004. Hardcover. Buchzustand: New. Buchnummer des Verkäufers 20080307136031
Buchbeschreibung Oxford University Press, 2017. Hardcover. Buchzustand: Very Good. This item is printed on demand. Buchnummer des Verkäufers P020195173112
Buchbeschreibung Buchzustand: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Buchnummer des Verkäufers POD_9780195173116