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This fully updated overview of fashion retailing surveys the global expansion of retailers into the US market and US-based retailers to global markets.
Über die Autorinnen und Autoren:
Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos.
Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department. She is an internationally recognized artist specializing in original acrylics on canvas and giclee prints. Her works are in public and private collections throughout the world. She has co-authored many texts on fashion and retailing, including The World of Fashion, 5th Edition (Fairchild Books, 2013) and Retail Advertising and Promotion (Fairchild Books, 2011).
Jay Diamond is Professor Emeritus at Nassau Community College. Sheri Littis Chair of the Retailing Program at Florida Community College in Jacksonville.
Sheri Litt is Academic Dean at Florida State College at Jacksonville. She is co-author of Retailing in the 21st Century (Fairchild Books, 2011).
Titel: Fashion Retailing: A Multi-Channel Approach
Verlag: Fairchild Books
Erscheinungsdatum: 2015
Einband: Softcover
Zustand: good
Auflage: 3. Auflage