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Festive: The Art and Design of Promotional Mailing

Scott Witham

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ISBN 10: 2880467381 / ISBN 13: 9782880467388
Verlag: RotoVision 2002, 2002
Gebraucht Hardcover
Verkäufer Robin Summers (Aldeburgh, Vereinigtes Königreich)

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New hardback. Some slight shelf wear and creasing and small nick to edge of dust jacket but content fine and unread. Buchnummer des Verkäufers A55242

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Bibliografische Details

Titel: Festive: The Art and Design of Promotional ...

Verlag: RotoVision 2002

Erscheinungsdatum: 2002

Einband: Hardcover

Zustand des Schutzumschlags: Dust Jacket Included

Über diesen Titel

Inhaltsangabe:

This text shows how design consultancies around the world answer the nightmare brief, "what shall we do for Christmas this year?" It contains solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, this book showcases ingenuity and imagination, and includes the thoughts and rationale of the designers whose work is featured.

Vom Autor:

The nightmare brief for design consultancies around the world is ... what shall we do for Christmas this year? Festive is a collection of the coolest solutions.

Every year designers are faced with the need to reinvent ways to charm and thank clients for their business and convince them that they are the best creative resource available. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, Festive showcases the highest quality of ingenuity and wit. Both humorous and useful, it contains the thoughts and rationale of the designers whose work is featured, thus making Festive inspirational beyond the Christmas brief.

This collection has been amassed over the last 5 years and has been selected from over 10,000 creative agencies contacted regarding this project.

Work has come from all over the globe and Festive features the very best of that work. Countries represented include the USA, Canada, Russia, all across Europe, the Far East, South America and Australia etc

The global design community rallied around this project to ensure its survival and is the first book purely to cover this subject that is on release. As a partner in a Scottish based graphic design consultancy, Festive is a book written and designed by designers for designers and I believe It is a true reflection of the astonishing migration of creative ideas flowing through all the different disciplines in the creative industry during the festive season.

It is my hope now that Festive will provide a useful tool for all those designers who, like me, are driven to the verge of hysteria by the recurring festive mailer brief. It has certainly been an inspiration to me - I hope it may prove so to others.

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