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Fifty2: The My Private Brand Project

Christopher Durham

Verlag: Folio28 LLC, 2014
ISBN 10: 0991522001 / ISBN 13: 9780991522002
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Titel: Fifty2: The My Private Brand Project

Verlag: Folio28 LLC

Erscheinungsdatum: 2014

Einband: Hardcover

Zustand: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Buchnummer des Verkäufers ABE_book_usedgood_0991522001

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Inhaltsangabe: In Fifty2: The My Private Brand Project, author and Vice President of Retail Brands at Theory House, Christopher Durham uncovers the Fifty2 best examples of U.S. private brands found on retail shelves today. The book is based on a year-long series of featured posts from his blog,, as well as expanded content, new photography and additional interviews. Durham believes that Brand is key and he presents a compelling case for retailers to own brands that matter. He focuses on the brands that bring their brand positioning and business objectives to life through great design, purpose, lifestyle and innovation, and looks at what makes these brands resonate with customers. With all new groundbreaking photography by Teri Campbell of each featured brand, its packaging and products, Campbell brings the message home with over 200 color photographs.

This unique book is a must-have for any branding professional looking to take their brand to the next level or understand the evolving store brand landscape. From Amazon's Kindle to Walmart's World Table, the brands are presented in a way that has the power to redefine traditional private labels and raise the bar for retailers to create consumer-focused brands. This book is designed to bring the best of the best to the forefront, to place them on a pedestal not as brands to be copied, but as compelling examples of brands bringing each retail owner's strategy to life. This is the age of the retailer-owned brand. Durham invites you to read through the Fifty2. Agree. Disagree. Argue. Take inspiration, take hope, but whatever you do, do not copy, mimic or steal. Own your own strategy. Create and manage brands that bring that strategy to life. Make your Private Brand a destination in its own right.

Retailers included in Fifty2:

  • A&P
  • Ace Hardware
  • Ahold USA (Stop & Shop, Giant)
  • Amazon
  • Barnes & Noble
  • Best Buy
  • Bi-Rite
  • CVS
  • Dean & Deluca
  • Delhaize America (Food Lion, Hannaford)
  • Duane Reade
  • Family Dollar
  • Fresh & Easy
  • Harris Teeter
  • Home Depot
  • Hy-Vee
  • Kroger
  • Lowe's
  • Michael's
  • OfficeMax
  • PetSmart
  • Publix
  • Raley's
  • Safeway
  • Sam's Club
  • Sears
  • Sephora
  • Staples
  • SuperValu
  • Sur la Table
  • Target
  • The Fresh Market
  • The Vitamin Shoppe
  • Toys 'R' Us
  • Trader Joe's
  • United Oil
  • Walgreens
  • Walmart
  • Williams-Sonoma
  • 7-Eleven

Klappentext: Brands included:

  • Amazon Kindle
  • Archer Farms
  • Artist's Loft
  • Avant
  • Baraboo
  • Barnes & Noble Classics
  • Bi-Rite Public Label
  • Blue Hawk
  • Charles Shaw
  • Circo
  • Clarke + Kensington
  • Craftsman
  • Daily Chef
  • Dean & Deluca
  • FAO Schwartz
  • Fresh & Easy
  • Gold Emblem
  • Greenwise
  • H20 Help To Others
  • HDX
  • Home 360
  • Ht Traders
  • Hy-Vee One Step
  • Insignia
  • Kenmore
  • Kidgets
  • Kobalt
  • Lucky Duck
  • Marketside
  • Mirra
  • Mytrition
  • O Organics
  • Ology
  • Publix
  • Raley's
  • Safeway The Snack Artist
  • Sephora
  • Simple Truth
  • Simply Balanced
  • Simply Enjoy
  • Simply Nourish
  • Skyline
  • Stone Ridge Creamery
  • Sur La Table
  • The Fresh Market
  • Threshold
  • Trader Joe's
  • Tul
  • Via Roma
  • Williams-Sonoma
  • World Table
  • 7 Select

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