Marshall McLuhan theorized that "The medium is the message", proposing that the means used to communicate a message is more important and has more impact than the message itself. So, too, with the power and depth in motion graphics : The movement often has a greater impact than the graphic element being moved. This book deconstructs successful, real-world Flash animations and interfaces that were chosen to clearly reveal the techniques crucial to being a successful motion graphics designer. 1 cover Macromedia Flash FreeHand, and SoundEdit ; Adobe Premiere ; Sonic Foundry Sound Forge ; and auto-des-sys, Inc. form-Z ; however, the consistent focus is on design. The web is the first truly global medium. Communicate beyond your national boundaries. Design toward a global visual language, one of simple symbology and motion.

�ber die Autorin bzw. den Autor

Hillman Curtis (www.hillmancurtis.com) is the founder of the NYC-based design firm of the same name, which specializes in creating immersive graphic interfaces and targeted motion graphics. Hillman's clients include Intel, DSW, Macromedia, Lycos, SonicNet, Shockrave, Berkeley Systems, Netfeatures and others. Hillman�s Web-design career has included a steady series of awards for his creativity and expertise. A former Macromedia product leader for Flash, Hillman now spends much of his time appearing at seminars and conferences on Flash―when he�s not consulting and doing client work.

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