Flexible Visual Systems : The Fvs Atlas

Martin Lorenz

ISBN 10: 9887684597 / ISBN 13: 9789887684596

Verlag: Victionary Jun 2025, 2025

Beschreibung

Neuware - Explore the ever-evolving landscape of brand identity design withThe FVS Atlas - Flexible Visual Systems from (Almost) All Over the World. Serving as the much-anticipated follow-up to Dr Martin Lorenz's 2021 release on the subject-Flexible Visual Systems - The Design Manual for Contemporary Visual Identities- this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona,The FVS Atlas also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework. Brought to you byTwoPoints.Net, the curators and editors of the compelling variable typeface compendium On the Road to Variable (2019), this new book comprises an extensive introduction, a substantial showcase of form-based and transformation-based systems,as well asfour in-depth case studies in a Q&A format.Itis ago-to resource for designers looking to craft identities that extend beyond traditional approaches and media in helping brands resonate better with their customers and stand out from the crowd.

Bestandsnummer des Verkäufers 9789887684596

Bibliografische Details

• Titel: Flexible Visual Systems : The Fvs Atlas
• Verlag: Victionary Jun 2025
• Erscheinungsjahr: 2025
• Sprache: Englisch
• ISBN-10: 9887684597
• ISBN-13: 9789887684596
• Einband: Taschenbuch
• Zustand: Neu
• Abmessungen: 250B x 196 H x 25 T Millimeter Breite: 250 mm, Höhe: 196 mm, Tiefe: 25 mm
• Gewicht: 1019 Gramm

Über diesen Titel

Inhaltsangabe

Explore the ever-evolving landscape of brand identity design with The FVS Atlas – Flexible Visual Systems from (Almost) All Over the World.

Serving as the much-anticipated follow-up to Dr Martin Lorenz’s 2021 release on the subject―Flexible Visual Systems – The Design Manual for Contemporary Visual Identities― this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona, The FVS Atlas also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework. 

Brought to you by TwoPoints.Net, the curators and editors of the compelling variable typeface compendium On the Road to Variable (2019), this new book comprises an extensive introduction, a substantial showcase of form-based and transformation-based systems, as well as four in-depth case studies in a Q&A format. It is a go-to resource for designers looking to craft identities that extend beyond traditional approaches and media in helping brands resonate better with their customers and stand out from the crowd.

Über die Autorin bzw. den Autor

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

https://victionary.com/pages/about-us