Focus Groups: A Practical Guide for Applied Research, Second Edition

Krueger, Richard A.

ISBN 10: 0803955677 / ISBN 13: 9780803955677

Verlag: SAGE Publications, Inc, 1994

Beschreibung

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00078899962

Bibliografische Details

Titel: Focus Groups: A Practical Guide for Applied ...

Verlag: SAGE Publications, Inc

Erscheinungsdatum: 1994

Einband: Softcover

Zustand: Good

Auflage: 2. Auflage

Über diesen Titel

Inhaltsangabe:

The First Edition of Richard Krueger′s Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity

Über die Autorin bzw. den Autor:

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.